PERIOD MAKEUP: 1940

PERIOD MAKEUP: 1940

When the war started in the 40's, people had no money for fake lashes, beautiful dresses or expensive accessories; they preferred to focus more on looking healthy but not too glamorous, in order to not look dirispectful.

The 40's makeup is very natural and essential, used just to enhance the natural beauty.

Max factor and Revlon were out and for the face women used liquid foundations plus pressed powder, slightly lighter than the base. For the lips the most popular colour was TRUE RED or SCARLET RED, going to orangy red in the late 40's ( MAC "ruby woo" is the classic 40's colour). For the cheeks they used well blended pink blushes, always trying to match the colour of blush and lips, while for the eyebrows, they just followed their natural shape, making it incredibly neat and a bit thicker.

To recreate this look you will need:

- a fair foundation slightly lighter than your natural shade plus a pressed powder to make the look matt

- a brown or grey eyeshadow to use in the evening, as in the daylight they didn't use any eyeshadow at all. The colour has to be very natural and warm, applied in a 20's way (a bit rounded) but well blended, especially on the edges

-  a very thin line of eyeliner, as close as possible to the eyelashes line; it follows the eye and goes up a tiny bit in the outside corner 

- very natural and neat lipshape, just follow your natural shape

Remember that nothing is shiny, all the colours are matt.

And that's all! Very easy but beautiful look to recreate, even if for me it was quite a challenge as when I makeup someone I tend to be very theatrical :) Anyway...I love period makeup!

Hope you like it and thanks for reading.

Please follow me on instagram @ makeup_hidden_treasures or on facebook @ the page makeup hidden treasures.

PERIOD MAKEUP: 1930

 

In the 30's, after the war was over, people had more money to spend in amusement; there were a lot of parties in the society and +Hollywood just started.
Women in the 30's were more glamourous and sexy, and used to wear gorgeous dresses, plenty of jewels, accessories and fur coats. Bleach came out and they couldn't wait to dye their hair, so blonde became a really popular colour

-.

+VOGUE magazine was out and lot of women took inspiration from posing models for their styles.
Talking about makeup...

Eyebrows in the 30's were very thin, fake eyelashes were widely used, especally spidery lashes and corner lashes to make the eyes look deeper and longer. The face is less powdered than it was in the 20's and lip shapes are painted wider. The position of the blush is high and all eyeshadows are shimmery. Makeup becomes bright.

QUICK TIPS TO CREATE THIS LOOK:

- use a foundation that matches your skin and use a colour as natural as possible. Add a subtile layer of powder to hold everything in place

- use a dark colour for painting your eyebrows; you can also add some Vaseline on the top to make them shiny and flat

- apply an iridescent blush on the top of the cheeks

- choose an iridescent eyeshadow between the few colour available at the time such as blue, mauve, orange, green and gray; apply a light colour under the brow bone and a darker one in the socket. Create a lighter shade in the middle of the eye

- add a very thin eyeliner on the top; nothing on the bottom line

- paint the lips in the tones of raspberry, burgundy or plum  

- for a perfect 30's look remember to draw a beauty spot on your face!

And that is all!

Thanks for your time and I hope you like it.

If you do, please follow me here and on +instagram @ makeup_hidden_treasures :)